Sea Monkeys represent one of the most famous branded invertebrate pets in history, with the name trademarked by Harold von Braunhut who marketed these brine shrimp beginning in 1957. The whimsical name and fantastical advertising created a cultural phenomenon that introduced millions of children to aquatic invertebrate keeping. While the marketing depicted humanoid creatures, the actual animals are tiny crustaceans that nonetheless captivate keepers with their swimming behavior and ease of care.
The scientific name Artemia salina identifies these animals as brine shrimp belonging to the genus Artemia within the family Artemiidae. The genus contains several species found worldwide in saline environments, with Artemia salina being the species most commonly associated with Sea Monkeys and aquarium feeder cultures. Some sources use Artemia NYOS for the specific hybrid strain developed for the Sea Monkey brand.
Alternate common names include brine shrimp, the standard scientific common name used in biology and aquaculture contexts. Aquarium hobbyists know them primarily as feeder animals for fish, with newly hatched brine shrimp nauplii being essential food for raising many fish species. Salt water fairy shrimp, sea apes, and instant life pets are other names encountered in various contexts. The distinction between generic brine shrimp and branded Sea Monkeys lies primarily in marketing and kit packaging rather than biological differences.
Taxonomically, brine shrimp belong to the class Branchiopoda within the crustacean subphylum. This classification places them in the same broad group as fairy shrimp, tadpole shrimp, and water fleas rather than with true shrimp (Decapoda). Understanding their evolutionary position explains some of their unique characteristics including their ability to produce dormant cysts and their tolerance for extreme salinity conditions that would kill most aquatic animals.

