The Broad Breasted Bronze turkey was developed in the mid-20th century through intensive selective breeding from heritage Bronze turkeys, the same process that created Broad Breasted White turkeys. Breeders selected for extremely rapid growth, maximum breast meat development, and efficient feed conversion, creating a bird dramatically different from its heritage Bronze ancestors. The development occurred primarily in the 1950s and 1960s as commercial turkey production industrialized and demand grew for larger birds with more white meat to satisfy changing American consumer preferences.
The term "Broad Breasted" refers to the extreme breast development that characterizes these commercial birds—their breast is so wide and heavily muscled that it prevents natural mating, distinguishing them immediately from heritage Bronze turkeys. The name "Bronze" refers to their coloring, which resembles the beautiful bronze, copper, and iridescent plumage of heritage Bronze turkeys. This coloring was maintained primarily for small-scale growers and direct marketers who wanted the traditional bronze appearance but with commercial production characteristics.
Broad Breasted Bronze turkeys are sometimes abbreviated as "BBB" or referred to as "commercial Bronze" to distinguish them from heritage Bronze varieties. Some sources call them "production Bronze" or "industrial Bronze." The American Poultry Association does not recognize Broad Breasted Bronze as a standard variety because they cannot reproduce naturally and do not conform to heritage breed standards—their extreme conformation violates the standards established for Bronze turkeys, which require birds capable of natural mating and normal turkey behavior.
By the 1970s, Broad Breasted White turkeys had largely replaced Broad Breasted Bronze in commercial production because white feathers are less visible if any remain after processing, creating a more cosmetically appealing carcass. However, Broad Breasted Bronze remained popular with small farmers, homesteaders, and direct marketers who value the traditional bronze appearance, finding that customers often prefer the "old-fashioned" look for Thanksgiving and holiday meals even though the meat quality is identical to white varieties. Today, Broad Breasted Bronze represent a niche market—larger than heritage breeds but much smaller than Broad Breasted White commercial production. They offer maximum meat production with traditional coloring, though they share all the welfare concerns, limitations, and management challenges of other broad-breasted commercial varieties.

