Jindo

Korean Jindo Dog

Quick Facts

🐕 Breed Group
Non-Sporting Group
📏 Size Category
Medium
📏 Height
Males: 19.5-21.5 inches, Females: 18-20 inches
⚖️ Weight
Males: 40-50 pounds, Females: 30-40 pounds
⏱️ Life Expectancy
14-15 years
🧣 Coat Type
Double coat, medium length, coarse outer with dense undercoat
🎨 Coat Colors
Red, white, black, black and tan, wolf gray, brindle
😀 Temperament
Loyal, intelligent, independent, reserved with strangers
🏃 Exercise Needs
High - requires 1-2 hours daily
🎓 Training Difficulty
Moderate to high - intelligent but independent
👶 Good with Children
Good with respectful older children, supervision needed with young children
🐾 Good with Other Pets
Generally poor - strong prey drive, same-sex aggression common

Other Names & Breed Recognition

Jindo is the name you will hear most often in conversation, at dog parks, and across online communities when people talk about this remarkable Korean breed. It is the natural shortening of the full registered name, Korean Jindo Dog, and it has become the default way English speakers refer to the breed in everyday life. While kennel clubs and breed registries maintain the formal designation, the single word Jindo carries the same weight among enthusiasts and owners who know exactly what breed is being discussed.

The name itself traces directly to Jindo Island, a small landmass off the southwestern coast of South Korea where these dogs developed in relative isolation for centuries. In Korean, the breed is called Jindo-gae or Jindo-kae, with gae simply meaning dog. So when English speakers drop the formal prefix and just say Jindo, they are actually closer to the Korean usage than the full registry name suggests. The island gave these dogs their identity, and the abbreviated name keeps that geographic connection front and center.

Within the Korean language, you will also encounter JindoGae written as a single compound word, and Jindo-Kae with a hyphen, both of which are simply different romanizations of the same Korean term. The breed is also sometimes referenced as the Chindo or Jindo Gae in older English-language texts, reflecting earlier attempts to transliterate Korean characters. The Korean government designated the breed as Natural Treasure Number 53 in 1962, and the formal Korean name used in that designation is Jindo-gae.

In terms of registry recognition, the Jindo holds a somewhat unusual position internationally. The United Kennel Club recognized the breed in 1998, and the Federation Cynologique Internationale includes it under Group 5 for Asian Spitz and related breeds. The American Kennel Club has recorded the breed in its Foundation Stock Service since 1998 but has not yet granted full recognition, which means Jindos can compete in certain AKC events but not in the regular conformation classes at most shows. The Korean Jindo Dog Association of America serves as the parent club working toward eventual full AKC recognition. Despite the formal name differences across registries, Jindo remains the universally understood shorthand among owners and breeders worldwide.

Jindo Organizations & Standards

The Korean Jindo Dog Association of America functions as the primary breed parent club in the United States and has been the driving force behind efforts to achieve full AKC recognition. The KJDAA maintains a code of ethics for breeders, operates a breeder directory, manages a pedigree database, and coordinates health testing protocols. Members agree to use OFA or PennHip evaluations for health screening and to submit results to public registries, which represents a significant step forward for a breed whose homeland has traditionally not emphasized formal health testing.

The breed standard that the KJDAA has proposed to the AKC describes a medium-sized, well-proportioned spitz-type dog with a double coat, erect triangular ears, and a tail that curls over the back. The standard recognizes two distinct body types that Korean breed authorities have identified: the Tonggol, which is more muscular and stocky with a body length roughly equal to its height, and the Hudu, which is leaner and slightly longer in proportion. Both types are considered correct, and the Korean National Dog Association recognizes them as legitimate variations within the breed rather than faults.

The FCI standard, which many international breeders reference, places particular emphasis on the Jindo's expression and overall balance. The head should be proportionate to the body with a broad skull, moderate stop, and a muzzle that tapers cleanly without being snipey. Eyes are dark brown, almond-shaped, and set at a slight upward angle that gives the Jindo its characteristic alert and intelligent expression. Ears are thick, triangular, and carried firmly erect with a slight forward tilt. The standard calls for six recognized coat colors: red fawn, white, black, black and tan, wolf gray, and brindle, with red and white being the most common.

In South Korea, the breed falls under the protection of the Cultural Heritage Administration, which governs the Jindo Dog Research Institute located on Jindo Island itself. The Korean system of breed evaluation is quite different from Western kennel clubs, placing heavy emphasis on temperament testing and working ability alongside physical conformation. Dogs born on Jindo Island can be registered through the Korean system, which maintains strict breeding records and evaluates dogs through a certification process that includes temperament assessment. This dual system of Western kennel club standards and Korean governmental oversight gives the Jindo a unique position among dog breeds, with preservation efforts occurring simultaneously through very different organizational frameworks.

Kennel Club Recognition

  • American Kennel Club (AKC): Recognized in 1998, Non-Sporting Group (FSS)
  • United Kennel Club (UKC): Recognized, Northern Breed Group
  • FCI: Recognized, Group 5

Jindo Physical Description

The Jindo makes an immediate impression of athletic readiness. This is a medium-sized dog built for agility and endurance rather than bulk, standing roughly 18 to 21 inches at the shoulder and weighing between 30 and 50 pounds depending on sex and body type. Everything about their physical structure communicates capability. They carry themselves with a quiet confidence that experienced dog people notice right away, moving with the kind of effortless, ground-covering stride that tells you this dog was built to work rough terrain for hours without tiring.

The head is one of the Jindo's most distinctive features and contributes heavily to the breed's often-noted fox-like appearance. The skull is broad and moderately domed between the ears, with a well-defined stop that transitions into a clean, wedge-shaped muzzle. The muzzle itself is not snipey or pointed but has substance and a slight taper. Lips are tight and clean with no flews, and the jaw carries a full complement of teeth meeting in a scissors bite. The nose is typically black, though liver-colored noses appear on lighter-coated dogs. The overall head proportions give the Jindo an expression that is simultaneously alert, intelligent, and just slightly reserved, as though they are sizing you up before deciding what they think.

The eyes deserve special mention because they contribute enormously to the Jindo's personality in repose. They are medium-sized, almond-shaped, and set at a slight oblique angle that is characteristic of Asian spitz breeds. Color ranges from dark brown to reddish brown, and the gaze is steady and penetrating without being hard. Owners often describe the feeling of being watched by their Jindo with an almost unsettling attentiveness, and that quality comes through clearly in the eyes. The ears are triangular, thick in leather, and carried firmly erect with a slight forward tilt. They are set wide apart on the skull and are proportionate to the head, neither too large nor too small.

The body follows the spitz template with some important breed-specific refinements. The neck is strong and moderately long, flowing into well-laid-back shoulders and a level topline. The chest reaches approximately to the elbow with moderate spring of rib, providing lung capacity without barrel-chested heaviness. The loin is muscular and slightly tucked, giving the Jindo a clean underline that emphasizes their athletic build. The two accepted body types create some variation here. Tonggol dogs are more square in proportion and heavier boned, while Hudu dogs are slightly longer in body with a lighter overall frame. Both types should convey strength and agility in balance.

The tail is thick at the base and carried in a sickle curve or a full curl over the back, covered in longer fur that fans out attractively. When the dog is relaxed, the tail may drop, but in motion or on alert it curls tightly. The legs are straight and well-boned with compact, cat-like feet and thick pads built for rocky, uneven ground. Rear angulation is moderate, providing the driving power for the Jindo's effortless trot.

The coat is a hallmark of the breed and plays a significant role in their famously clean reputation. The outer coat is harsh, straight, and stands slightly off the body, while the dense undercoat provides insulation in both heat and cold. Coat length is moderate across the body but longer around the neck, forming a slight ruff, and on the backs of the thighs and the tail. The texture of the outer coat actually repels dirt and moisture to a surprising degree, which is why Jindos stay remarkably clean even after outdoor activity. Six colors are standard: red fawn is the most common and ranges from a deep russet to a lighter golden-red. White dogs are pure and bright without cream undertones. Black, black and tan, wolf gray, and brindle round out the accepted palette, with each color carrying its own subtle beauty.

Affectionate With Family
Jindos form intense bonds with their primary person and show quiet, steady devotion rather than exuberant displays of affection. They prefer being near their chosen human and often follow them room to room.
Good With Young Children
Patient with children they have been raised alongside, but their reserved nature means they do not tolerate rough handling well. Supervised interaction is a must with younger kids.
Good With Other Dogs
Same-sex aggression is well documented in this breed, and their territorial instincts make introductions with unfamiliar dogs a careful process. Early socialization helps but does not eliminate the tendency.
Shedding Level
Moderate shedding throughout the year escalates dramatically twice annually when the entire undercoat blows out over several weeks. During these heavy sheds, daily brushing barely keeps up.
Coat Grooming Frequency
Outside of shedding season, the Jindo's naturally clean coat needs only weekly brushing. Their fur repels dirt remarkably well, and they rarely develop a doggy odor.
Drooling Level
Jindos are exceptionally clean dogs that produce virtually no drool. Their fastidious nature extends to their overall tidiness and self-grooming habits.
Coat Type
A harsh, straight outer coat sits over a thick, soft undercoat built for weather resistance. The coat is medium length across the body with slightly longer fur around the neck and tail.
Openness To Strangers
Jindos are naturally aloof and suspicious of unfamiliar people. They will not accept food or affection from strangers, and this wariness is deeply ingrained rather than a training gap.
Playfulness Level
Playful with their family on their own terms, Jindos enjoy interactive games but are not clownish or attention-seeking. Their play style tends to be purposeful and athletic rather than silly.
Watchdog/Protective Nature
Territorial instincts and natural suspicion of strangers make the Jindo an outstanding watchdog. They assess situations thoughtfully before reacting, which makes their alerts meaningful rather than indiscriminate.
Adaptability Level
Jindos are creatures of routine who do not adjust easily to new environments, new people, or changes in household dynamics. Rehoming is particularly difficult for this breed due to their one-person bonding nature.
Trainability Level
Highly intelligent but equally independent, the Jindo learns quickly and then decides whether compliance suits them. Cooperative training methods work far better than repetitive drills or force.

Jindo History & Development

The name Jindo comes directly from the place where these dogs spent centuries developing into the breed we know today. Jindo Island sits about seven miles off the southwestern tip of the Korean peninsula, connected to the mainland by a modern bridge but historically accessible only by boat. That geographic isolation is the single most important factor in the breed's development. Dogs on the island bred freely for generations with minimal outside genetic influence, and the harsh conditions of island life naturally selected for the traits that define the breed: intelligence, independence, loyalty to a single household, and exceptional hunting ability.

The exact origins of dogs on Jindo Island remain a matter of scholarly discussion rather than documented certainty. One widely cited theory holds that Mongol armies brought dogs into Korea during the 13th century invasions, and that some of these dogs ended up on Jindo Island when Korean soldiers retreated there. Another theory suggests that indigenous Korean dogs were already present on the island long before the Mongol period. What is agreed upon is that by the time modern breed documentation began, the dogs of Jindo Island were recognizably distinct from other Korean dog types and had been living alongside islanders as hunting companions, guard dogs, and working partners for a very long time.

The name Jindo as a breed designation rather than just a geographic reference began to take formal shape in the early 20th century. In 1938, during the period of Japanese colonial rule, the breed received recognition as a Natural Monument of Korea, though the political complexities of that era meant this designation carried limited practical protection. It was not until 1962, after Korean independence and the establishment of the Republic, that the Korean government formally designated the Jindo-gae as Natural Treasure Number 53, placing the breed under governmental protection and creating the legal framework for its preservation.

The Jindo Dog Research Institute on the island itself became the center of Korean preservation efforts. The institute evaluates dogs, maintains breeding records, and certifies animals that meet the standard for the Jindo as defined by Korean authorities. For decades, the Korean government restricted the export of Jindos from the island in an effort to preserve genetic purity, and while those restrictions have relaxed somewhat over time, the breed remains uncommon outside of Korea relative to other popular breeds.

The Jindo's arrival in the Western world happened gradually. Small numbers of dogs were brought to the United States beginning in the 1980s and 1990s, often by Korean Americans or by military personnel who had encountered the breed during service in Korea. The United Kennel Club granted recognition in 1998, and the AKC accepted the breed into its Foundation Stock Service that same year. The Korean Jindo Dog Association of America formed to guide the breed toward eventual full AKC recognition, but progress has been deliberate because the breed's numbers in North America remain relatively small and the parent club has prioritized getting the standard and health testing infrastructure right over rushing toward recognition.

The shortened name Jindo became the default in English-speaking countries simply because it is easier to say and because it mirrors how Korean speakers actually refer to their dogs in casual conversation. Nobody on Jindo Island says the full formal name when calling their dog. They say Jindo. That natural linguistic shortening crossed the Pacific with the dogs themselves and stuck.

Jindo Temperament & Personality

Living with a Jindo is unlike living with most other breeds, and that difference starts with their loyalty. This is a one-person dog in the truest sense of the phrase. A Jindo bonds deeply with a single individual and that bond is not easily transferred. Rehomed Jindos are documented to travel extraordinary distances attempting to return to their original owners, and this homing instinct is not folklore. It is a well-established behavioral trait that anyone considering this breed needs to understand before bringing one home. Your Jindo will love your family, but they will choose one person as their anchor, and that connection runs deeper than what most people have experienced with other breeds.

The independence that comes with this loyalty can catch new owners off guard. Jindos are highly intelligent and perfectly capable of learning commands quickly, but they approach obedience as a cooperative arrangement rather than a submissive one. If a Jindo does not see the point of a command, or if the training approach relies too heavily on repetition without purpose, they will simply disengage. This is not stubbornness in the way a Bulldog is stubborn. It is a thinking dog making a calculated decision about whether your request makes sense to them. The most successful Jindo owners are people who respect that intelligence and work with it rather than against it.

Stranger wariness in this breed is genuine and deeply ingrained. A Jindo will not warm up to visitors quickly, and they will absolutely not accept food or treats from someone they do not know. This is not fearfulness or anxiety. It is a deliberate reserve that reflects the breed's history as a village guardian and hunting companion. In Korea, a Jindo's refusal to accept food from strangers was considered a sign of quality because it meant the dog could not be poisoned or lured away by thieves. That trait persists today and means your Jindo will be polite but distant with guests, warming up on their own timeline if at all.

Prey drive in the Jindo is strong and purpose-built. These dogs hunted independently on Jindo Island, tracking and taking down game ranging from rabbits to wild boar when working in packs. That hunting instinct translates directly into modern life as a dog who will chase small animals without hesitation. Cats, rabbits, squirrels, and small dogs can all trigger the prey response. Some Jindos can coexist peacefully with cats they were raised with from puppyhood, but the general recommendation is to never leave a Jindo unsupervised with small animals regardless of how well socialized they appear. Same-sex aggression is also well documented, particularly between intact males, and introductions to new dogs should always be managed carefully.

At home, a well-exercised Jindo is surprisingly calm and almost cat-like in their habits. They are fastidiously clean dogs who avoid soiling their living area, making housetraining remarkably easy compared to many breeds. They groom themselves regularly, rarely develop body odor, and genuinely seem to prefer a tidy environment. Many owners note that their Jindo has an aversion to water and wet conditions, which is a documented breed trait that probably relates to their self-cleaning habits. The flip side of this indoor calm is that a Jindo who is not getting enough physical and mental stimulation becomes an escape artist of legendary proportions. They can scale fences, open latches, and find gaps in containment that you did not know existed. Boredom and under-stimulation are the fastest routes to behavioral problems with this breed.

Jindo Family Life & Living Requirements

Bringing a Jindo into a household works best when the family understands what they are getting into and has the physical setup to support this breed's needs. A securely fenced yard is not optional. It is a fundamental requirement. Jindos are athletic, clever escape artists, and a standard four-foot fence is merely a suggestion to a motivated Jindo. Six feet is the minimum recommendation, and many experienced owners add coyote rollers or angled extensions at the top because these dogs can and will climb. An underground electronic fence is not appropriate for this breed because their determination and pain tolerance allow them to blow right through the correction when sufficiently motivated by prey or curiosity.

Apartment living is possible with a Jindo but demands serious commitment to daily exercise. Without a yard to patrol and explore, all of their physical and mental energy needs must be met through structured activity. That means long walks, hiking, and engaging activities every single day without exception. A Jindo who is cooped up in an apartment without adequate outlet will find ways to entertain themselves, and those ways typically involve destruction, excessive vocalization, or escape attempts.

With children, the Jindo can be a wonderful companion when the kids are old enough to understand and respect a dog's boundaries. This breed is gentle and patient with family members but does not tolerate rough handling, ear pulling, or the unpredictable movements of toddlers. Older children who have been taught to read canine body language and to give the dog space when it signals discomfort will find a loyal and protective friend in their Jindo. The key is supervision and education on both sides.

Multi-pet households present the biggest challenge for Jindo owners. The prey drive makes cohabitation with cats and small animals risky, and same-sex dog aggression means that adding a second dog of the same sex to a Jindo household requires extremely careful management if it is attempted at all. Some Jindos do well with a dog of the opposite sex, particularly if both animals are raised together from a young age, but this is never guaranteed. The safest approach is to assume your Jindo will be your only pet and to consider any successful multi-pet arrangement a fortunate exception rather than the rule.

The one-person bonding tendency also has practical implications for family life. While a Jindo will be affectionate with all household members, they will clearly prefer one person and may follow that individual exclusively. Families need to be comfortable with this dynamic rather than taking it personally. The chosen person will bear the primary responsibility for training, exercise, and relationship maintenance, so it should ideally be someone with the time and commitment to fulfill that role consistently.

Jindo Training & Exercise Needs

Training a Jindo requires a fundamental shift in mindset if you are coming from experience with breeds that live to please. This dog is not going to perform a behavior simply because you asked nicely and offered a cookie. They are going to think about it first, weigh whether your request makes sense in context, and then decide whether to cooperate. That sounds frustrating, and it can be if you approach training with traditional obedience expectations. But if you meet the Jindo where they are, you will find a training partner who is remarkably quick to learn and deeply rewarding to work with.

Cooperative training methods are essential with this breed. That means building a relationship where the Jindo sees compliance as mutually beneficial rather than submissive. Short, varied training sessions work far better than long repetitive drills. Jindos get bored quickly with rote exercises and will simply check out mentally if the work feels pointless. Keep sessions interesting by varying the challenges, incorporating real-world scenarios, and ending on successes. Positive reinforcement is the foundation, but be aware that many Jindos are not strongly food-motivated, especially outside the home. Praise, play, and access to activities they enjoy are often more effective rewards than treats.

Socialization is the most critical training investment you will make with a Jindo puppy, and the window is narrow. Exposing them to a wide range of people, animals, environments, sounds, and situations during the first four months of life is absolutely essential. A Jindo who misses this window will be significantly more difficult to manage around strangers and new situations for the rest of their life. Socialization does not mean forcing interaction. It means creating calm, positive exposure where the puppy can observe and process at their own pace. Flooding a Jindo puppy with overwhelming social situations will backfire and create lasting avoidance behaviors.

Recall training deserves special emphasis because a Jindo's prey drive means that an off-leash dog who spots a squirrel may simply vanish into the distance. Reliable recall takes months of consistent work and should not be assumed even after the dog performs perfectly in controlled environments. Many experienced Jindo owners never allow their dogs off leash in unfenced areas regardless of training level, and that is a reasonable precaution rather than a training failure.

Exercise requirements are substantial. A Jindo needs one to two hours of physical activity daily, and that activity should include both aerobic exercise and mental engagement. Long hikes on varied terrain are ideal because they satisfy the breed's desire to explore and use their senses in a natural environment. Jogging, cycling with the dog alongside, and structured fetch or flirt pole sessions are all good supplements. Mental stimulation through puzzle toys, scent work, and training challenges helps tire the brain as well as the body, and a mentally tired Jindo is a much better household companion than a physically tired but mentally bored one.

Jindo Health Concerns

The Jindo benefits from a genetic heritage shaped by natural selection rather than intensive human-directed breeding, and that shows in their overall health profile. This is a robust, long-lived breed with a typical lifespan of 14 to 15 years and relatively few documented breed-specific health problems. That said, the breed is still uncommon enough outside Korea that large-scale health studies have not been conducted, which means the full picture of genetic health risks is still emerging as the population in Western countries grows.

The KJDAA has also documented emerging reports of pemphigus foliaceus and spondylosis in pedigreed Jindos, though these conditions have not yet accumulated enough confirmed cases to be classified as established breed health issues. Allergies and skin sensitivities appear in the breed with some regularity, sometimes manifesting as itchy paws, facial rubbing, or localized redness. Hip dysplasia has been reported but the breed's relatively small gene pool outside Korea makes prevalence data unreliable at this point. The recommended health testing protocol for breeding Jindos includes hip evaluation through OFA or PennHip, patellar examination, eye examination through CAER, thyroid panel, and basic cardiac screening. Responsible breeders complete all of these evaluations before producing a litter.

Common Health Issues

  • Hypothyroidism - An endocrine disorder where the thyroid gland underproduces metabolic hormones, causing coat deterioration, weight gain, lethargy, and potential behavioral changes including fearfulness or aggression. Confirmed by the KJDAA as a breed health issue and manageable with daily oral medication.
  • Discoid Lupus Erythematosus - An autoimmune skin condition primarily affecting the nose and face, causing depigmentation, crusting, scabbing, and scarring. Sun exposure worsens symptoms, and management involves UV avoidance and sometimes immunosuppressive therapy.
  • Allergies and Skin Sensitivities - Some Jindos develop environmental or food-related allergies that manifest as itchy paws, facial rubbing, redness, and skin irritation. Identifying and managing triggers through diet changes or environmental modifications helps control symptoms.
  • Hip Dysplasia - A developmental joint condition where the hip socket does not form properly, potentially leading to arthritis and mobility issues. Reported in the breed though large-scale prevalence data is limited due to the small population outside Korea.
  • Patellar Luxation - The kneecap slips out of its normal groove, causing intermittent lameness and an abnormal gait. Severity ranges from occasional skipping to chronic displacement requiring surgical correction.

Preventive Care & Health Monitoring

  • Hip evaluation through OFA radiographs or PennHip assessment should be completed before age two - With results submitted to the OFA public database as recommended by the KJDAA.
  • Patellar examination by a veterinarian with results registered through OFA to screen for luxation - Ideally performed after twelve months of age.
  • CAER eye examination by a board-certified veterinary ophthalmologist - Repeated periodically since some conditions have variable age of onset.
  • Thyroid panel including complete T4 and free T4 testing - Given the breed's documented susceptibility to hypothyroidism. Baseline testing before age two with periodic monitoring throughout life is recommended.
  • Basic cardiac screening to establish heart health baseline - As recommended by the KJDAA health testing protocol for breeding stock.
  • Tick checks after outdoor activity are important given the breed's outdoor exercise needs - And year-round parasite prevention appropriate to your geographic region should be maintained.

Jindo Grooming & Maintenance

If you have ever wished for a dog that essentially cleans itself, the Jindo comes about as close as any breed gets. Their cat-like grooming habits are one of the first things new owners notice and comment on. Jindos regularly groom their own paws, faces, and coats, and the texture of their harsh outer coat actively repels dirt and moisture. A Jindo can roll in a dusty field and look presentable again within hours without any human intervention. They rarely develop the doggy odor that sends other breeds to the bathtub on a regular schedule, and many Jindo owners find that bathing is only necessary a few times per year unless the dog gets into something particularly foul.

Weekly brushing with a pin brush or slicker brush is sufficient for most of the year. This removes loose hair, distributes natural oils, and gives you the opportunity to check the skin for any irritation or parasites. The Jindo's coat is designed to function with minimal fuss, and over-bathing or over-grooming actually strips the natural oils that keep the coat water-resistant and self-cleaning. A light hand is the right approach during normal coat maintenance.

Twice a year, everything changes. Jindos blow their undercoat in a dramatic seasonal shed that transforms your tidy, self-cleaning dog into a fur factory. The dense undercoat comes out in clumps and tufts over the course of two to three weeks, and during this period you will be brushing daily with an undercoat rake and still finding fur in places you did not know existed. This is not a flaw or a sign of a health problem. It is a completely normal process for a double-coated spitz breed, and the best approach is to embrace it with frequent brushing sessions and a good vacuum cleaner. Attempting to speed the process by shaving or closely trimming a Jindo's coat is strongly discouraged because the double coat regulates their body temperature in both hot and cold weather, and shaving disrupts that system.

Beyond coat care, standard maintenance applies. Nails should be trimmed regularly, typically every two to three weeks depending on how much the dog walks on hard surfaces. Ears should be checked weekly for redness, odor, or debris, though ear problems are not particularly common in the breed thanks to their upright ear carriage which allows good air circulation. Dental care through regular brushing or appropriate dental chews helps prevent periodontal disease over the dog's long lifespan. The Jindo's general aversion to water can make bathing an adventure, so introducing water and handling routines early in puppyhood makes grooming sessions much easier for both dog and owner in the long run.